Expert training for independent consultants
Develop your business as an independent recruiter
Objectives
In an increasingly saturated and competitive market, self-employed and small businesses face major challenges in standing out from the crowd and attracting new customers. Rapidly evolving technologies, the emergence of new communication channels and changes in consumer behavior call for adapted and innovative sales skills. This course is designed to meet these challenges by providing strategies and tools to optimize sales and marketing efforts in this dynamic context.
Mastering the development of your sales activities in a qualitative and concrete way will help you acquire new customer prospects and increase your sales.
At the end of this course, learners will be able to :
- Analyze and exploit market trends: Understand current market dynamics and identify the right customer prospects.
- Master sales prospecting techniques: deploy advanced prospecting strategies using digital channels and social networks, and develop networking skills to establish fruitful professional relationships.
- Conduct a telephone prospecting interview: optimize your sales pitch to obtain customer appointments.
- Identify potential candidates by mastering headhunting techniques: know the identification method and contact the targeted candidate.
- Excellence in communication and persuasion: Acquire the ability to communicate persuasively in different contexts, build and present convincing sales arguments to turn prospects into customers.
Target audience & prerequisites
Duration & Organization
- Training lasts three consecutive days (21h)
- The course is given face-to-face (in Colomiers or Le Mans).
The course
DAYS 1 AND 2:
Module 1: Conducting high-quality telephone prospecting :
- The fundamentals of verbal communication,
- The structure of the telemarketing interview,
- Get through to the right person (bypass the "Filter"),
- Arouse the prospect's interest,
- Create a standard e-mail between two calls,
- Practical application during training.
Module 2: Knowing the fundamentals of the direct "hunting" approach :
- Ethical rules and methods for approaching a candidate,
- Drawing up a department organization chart to identify potential (case study),
- Best practices for convincing candidates,
- The relationship between the "hunted" candidate and the client company.
DAY 3:
Module 3: the consultant's environment :
- Positioning the independent recruiter,
- Define your recruitment objectives and the role of this activity,
- Your customer and candidate services.
Module 4: Customer typologies :
- Choose your customer positioning,
- Mapping customer types.
Module 5 : customer prospecting :
- Build a sales pitch,
- Search for customers and candidates online.
Module 6: The toolbox and best practices :
- External sourcing tools,
- The language of commercial negotiation,
- The keys to a successful sales meeting.
Knowledge quiz.
Teaching aids
- Theoretical approach,
- Concrete examples,
- Sharing experiences,
- Group case studies,
- Role-playing scenarios.
Means for monitoring action implementation and results
- During the training session, you will sign an attendance sheet: a connection record will be available for videoconference sessions.
- At the end of the course, you will be asked to complete a satisfaction questionnaire to assess the quality of the training (trainer's pedagogical skills, quality of teaching aids, etc.).
Knowledge test
A multiple-choice quiz is offered to validate the skills
acquired during the course.
People with disabilities
Training is open to all, and all types of disability will be taken into account, within the limits of the skills, human and material resources available for the training provided. If ORIENTACTION EMPLOI does not have the material, technical and human resources to meet the needs of a disabled participant, the latter will be referred either to the PROFILPRO disability advisor, or to one of the training organization's partner organizations.
Access procedures and deadlines
All requests for training are accompanied by a quotation specifying the cost (including VAT) of the training, as well as the dates on which it will take place. The estimate is sent in electronic format by e-mail. Once the estimate has been accepted and the training contract or agreement has been signed, the training can begin with a minimum lead time of 30 calendar days, to allow for distance learning. For information on how to postpone or cancel a training course, please refer to our General Terms and Conditions, available by clicking here: https: //orientaction-toulouse.com/conditions- generales-de-vente/
Price and financing of your service
- 2,000 euros incl. VAT for 21 hours of training, i.e. 95.23 euros per hour.
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